Metrics and Raising Capital
You’ve probably heard the phrase, “You don’t know what you don’t know”. As entrepreneurs, we face new challenges every day on the road to starting and building a business. It’s hard to know which processes and metrics are important as you manage a team, finances and overall operations. I’ve worked with well over 100 startups who all worked very hard to achieve their goals. Unfortunately tracking sales and marketing metrics often falls by the wayside in the chaos of driving growth. I very often hear entrepreneurs stating they wished they would have implemented metrics from the outset. Hindsight is 20/20.
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