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Virtual CMO

Home / Marketing / Archive by Category "Virtual CMO"

Category: Virtual CMO

Metrics and Raising Capital

You’ve probably heard the phrase, “You don’t know what you don’t know”.  As entrepreneurs, we face new challenges every day on the road to starting and building a business. It’s hard to know which processes and metrics are important as you manage a team, finances and overall operations. I’ve worked with well over 100 startups who all worked very hard to achieve their goals.  Unfortunately tracking sales and marketing metrics often falls by the wayside in the chaos of driving growth. I very often hear entrepreneurs stating they wished they would have implemented metrics from the outset. Hindsight is 20/20.

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Recent Posts

  • The importance of tracking cohorts for SaaS companies
  • Customer Lifetime Value/Customer Acquisition Cost (CAC) Ratio
  • Metrics and Raising Capital – Monthly Recurring Revenue
  • Failure Makes the Taste of Success So much Sweeter
  • Corporate Goals and Mission Statements

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  • Craig Tillerson on Failure Makes the Taste of Success So much Sweeter
  • Jeff Watson on Failure Makes the Taste of Success So much Sweeter

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